Enhance the impact of your online communities through targeting & analysis.

Are you a startup or small businesses with an established online community and want to take it to the next level? This Masterclass will show you how to plan a strategy, leverage off of tools to save you time and measure your impact.

No matter the platform you use, you will focus on defining your key metrics, establishing benchmarks and planning for growth.


  1. Traffic and conversions from social media sites
  2. Fan and follower numbers
  3. Engagement and social reach performance


  1. Fans and followers
  2. Conversation participation and sharing
  3. Converting traffic to customers

How to analyse and use key metrics for:

  1. Links
  2. Mentions
  3. Traffic
  4. Social reach

Maximize the impact of your social media channels and to utilize the powerful data your followers can provide.

Who is this masterclass designed for?

This masterclass is open to anyone from any sector, size of organisation or background.  You will need to be the person responsible within your organisation for managing social media and are quite comfortable with each platform you use.

Have a question?

Feel free to get in touch with us however before you do, check out our answers to the most frequently asked questions.

Programme Dates


Programme Time

9:00 to 16:00hrs

About Facilitator: Simunza Muyangana

• Toast Master advanced leader-Silver
• 9years experience in digital media and advertising
• Head of entrepreneurship and co-founder of BongoHive
Registration Deadline

The day before each class begins

Cost per Organisation

K2000 for Corporates

10% Discounts (K1800) for Startups & SMEs