BongoHive has partnered with the International Trade Centre (ITC) has successfully completed a transformative training and capacity-building programme aimed at empowering entry-level online sellers in Zambia. This initiative highlights BongoHive Consult’s commitment to fostering entrepreneurship by equipping Zambian SMEs with essential digital skills and tools to succeed in the rapidly expanding digital marketplace.

Running from September 2 through October 2024, the programme provided over 100 small and medium-sized enterprises (SMEs) with comprehensive training tailored to the challenges of Zambia’s evolving e-commerce landscape. Through a blend of in-person and virtual sessions, participants gained practical knowledge on setting up an online business, managing a digital presence, creating engaging content, and generating revenue. This flexible approach allowed all participants, regardless of location, to benefit from the programme’s valuable insights.

The Entrepreneurship Department at BongoHive played a pivotal role in shaping and delivering the programme, with content specifically crafted to address the needs of early-stage online sellers. Reflecting on the programme’s success, Misozi Chisenga, Project Coordinator at BongoHive Consult, shared, “Partnering with ITC on this initiative was an exciting opportunity. Our expertise in digital literacy, e-commerce, and entrepreneurship aligned perfectly with the programme’s goals. Through this training, we empowered local entrepreneurs with the knowledge and skills needed to succeed in the online marketplace.”

This training arrived at a crucial time as Zambia experiences accelerated digital adoption, with over 80% of the population now digitally connected. Many SMEs in Zambia are poised to expand their reach and access new markets, but many still face challenges in understanding and leveraging digital tools for growth. This programme directly addressed these challenges, equipping participants with the essential skills needed to thrive online.

The training’s curriculum covered topics central to establishing a strong digital presence, such as effective advertising strategies on platforms like Meta (Facebook/Instagram), the importance of social media consistency, and best practices for utilizing hashtags. Additionally, attendees explored strategies for managing content across multiple platforms, building websites, and optimizing their operations using digital tools. These skills provide entrepreneurs with not only the foundation to establish their online presence but also the strategies to maximize their potential in the digital economy.

As the programme drew to a close, the final week featured group coaching sessions that encouraged participants to exchange ideas and refine their digital strategies. Success stories began to emerge as entrepreneurs shared practical progress, from improved content planning with Canva to more effective customer engagement through WhatsApp Business and significantly enhanced visibility with optimized Google Business profiles. This practical, hands-on experience demonstrated the tangible impact of the training on participants’ businesses.

On October 16, 2024, BongoHive and ITC celebrated the conclusion of the programme, marking a significant milestone for all 100 SMEs who completed the training. To honor their commitment and achievements, each participant received a Certificate of Completion, symbolizing their newly acquired skills and readiness to apply them in their businesses. These certificates represent not just the knowledge gained, but also a heightened competitiveness in the marketplace as these entrepreneurs work to expand their digital footprint.

As the programme wraps up, the participants now have Digital Growth Action Plans in place, complete with SMART goals that outline a clear path for sustainable online success. BongoHive Consult expresses its deep gratitude to the International Trade Centre for its support in bringing this impactful programme to life, strengthening BongoHive’s mission of fostering an innovative, nurturing environment for entrepreneurship in Zambia. The knowledge gained and connections built throughout the programme will empower participants as they embark on their digital journeys and contribute to Zambia’s economic growth.

BongoHive Consult remains dedicated to enhancing the capabilities of Zambian SMEs and supporting their embrace of digital solutions to achieve long-term success. For these entrepreneurs, this is just the beginning of an exciting journey, and we look forward to seeing them apply their new skills to create a lasting impact in the online marketplace.