infoDev has released the “Mobile at the Base of the Pyramid: Zambia” report.
This set of reports assesses existing mobile application (app) business models targeted at, or suitable for, people living at the base
of the pyramid (BoP). The reports address specific pain points for app developers and provide practical, actionable advice. Their recommendations are specific to each of the four countries: Ghana, Mozambique, Nigeria, and Zambia.
This study, “Mobile at the Base of the Pyramid” was commissioned by infoDev, a global technology and innovation program at the World Bank.
The summary can be downloaded here, and the full report on Zambia can be downloaded here.